
25 Biggest WordPress mistakes still made in 2018
that can be avoided…

- Thinking the technology itself will make you succeed
- Relying on “experts” instead of learning the basics
- Not defining the goal(s) of having a website and social media
- Not planning a clear pathway for achieving your goals
- Not making it clear to your audience what your site is about
- Not making it easy for your audience to act
- Having too many options (including dropdown menus)
- Ignoring the mobile experience
- Not measuring or paying attention to users interactions
- Looking messy, unprofessional or out of date
- Not addressing audience objections
- Building a custom theme without specific needs
- Having sloppy content – copy-writing and imagery
- TL;DR – having content Too Long that users Didn’t Read
- Not providing free content of value
- Not having a Search Engine Optimisation plan
- Not having a disaster plan
- Using a low quality, cheap or middleman hosting
- Spending more money on tech than content
- Over emphasizing social media assets
- Not seeking user feedback
- Not having an ongoing investment plan
- Spending all your budget on website build
- Investing in nonstrategic social media
- Not investing time in learning new skills
Maserati image by @NebulousMusings