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WordPress and Marketing Masterclass

Dates: No scheduled dates
Location: TBC
Skill Level: Beginner with some WordPress technical experience
Time: 9:30 sharp – until 5:00
Max 12 Seats
Length: Two days
Money Back Guarantee
Cost: View pricing here

Building technically sophisticated websites is easy. Making your site work and actually achieve your goals, while looking awesome is the hard part.

With the only course like this in the world, Glenn will teach you how to use WordPress as a marketing platform that will produce results. Make beautiful websites that actually work, resonate with your audience and generate leads.

Here is the formula Glenn uses to create beautiful websites that produce results:

WordPress
+ Strategic planning
+ Divi page builder
+ Sophisticated content
+ Google optimisation

Websites built using this approach include this one: upskill.coach, flamewriter.art, Marigold Health Foods, Cities Power Partnership and Surrey Hills Neighborhood Centre.

WordPress

The most popular website software on the planet. The WordPress Accelerator course will take you from novice to awesome at WordPress in two days.

Smart strategic planning

Glenn will introduce you to the advanced methodology that digital experts apply when developing websites and online marketing strategy.

Using a number of “projects” from the group, we will workshop the theories in a fast-paced, engaging way, allowing you to learn the concepts on real-life examples.

Divi, the ultimate visual page builder

Divi is an incredibly versatile WordPress Theme with a Drag & Drop Page Builder that makes it easier than ever to build beautiful WordPress websites.

Build Anything Visually. It will change the way you build websites forever.

Sophisticated content

Glenn will show you how to source, license, produce, process, publish, syndicate and make the most of your content… or to use the buzzword: Content Marketing. All with the focus of resonating with your audience.

Google optimisation

Learn how to plan your Google strategy, optimise your WordPress for Google, rank high on search engines and increase click through’s.

What you will achieve during this course:

Understanding how to make websites produce results
Understanding how to communicate with your audience
Understanding how to convert your audience into leads
How to make a beautiful website

WordPress Training Melbourne - Glenn

Glenn did a great job of desmystifying online strategy through experiential workshop design and I feel more than ready to apply the skills I learned from this short yet intensive training. Highly recommended.

Helen Cox

Glenn is very experienced and knowledgeable. His training delivers critical skills in digital tools and platforms, and techniques for safe, effective, and creative communication about the things that matter. A very inspiring workshop.

Elise West

Anticipated Outline of Content

Why

Defining digital goals

Who

Target Audience(s)
Current Audience and Allies
Network mapping
Audience research
Character personas

How

Campaign Phases/streams
Service design
User journey and pathways
Central Node
Website prototyping

Digital Marketing

Benefits, not Features
Digital marketing approaches
Choosing your social media platforms
Content marketing
Data and improvement planning
Introduction to A/B testing
Defining ongoing roles and tasks

Search Marketing

How to rank high on Google and search engines
Google organic and paid search
Selecting target keywords
Creating search optimised content in WordPress
Optimising copy for search engines
Overview of Yoast SEO

Strategic Communications

Psychology + propaganda
Talk to your audience
Developing a brand personality
Content personality

Content

What is content?
What types of content areas are relevant to you?
Introduction to strategic communication – talk to your audience
Introduction to style, personality and positioning
Introduction to content planning and management
Content Marketing and Syndication

Copywriting

Types of written content
TL;DR
Seducing people to act
Writing for web
Writing for mobiles, tablets and alternative devices
rev.com

Semantic Markup

Seducing people to read/absorb more
Formatting for 1000’s of devices and screens
Future proofing formatting
Optimising for google

Best Practice WordPress Formatting

WordPress editing tools
HTML is your friend
Best practice Copy and pasting
Using Styles and best practice typography
Importing and exporting content
Bulk page creation
Using revisions

Images

Storytelling, emotion, aesthetic
women and eyes
what are quality images?
Image style guide
Licensing media
Sourcing free images
Sourcing low budget images

Intro to Producing images and video

Mobile phone production Kit
Landscape, lighting, sunglasses, expression, backdrop
Directing professional photographers

Preparing images for web – best practice

intro to photoshop
intro to free tools
preparing images for web

Using images in WordPress

Uploading images to WordPress
Featured images

Other Tricks

Optimising share links/images for facebook
Adding videos, maps and other fun stuff

Divi

Introduction to Divi. What is it and why it is a big deal
Cons of Divi
Divi licencing
Installing Divi
Divi Child Themes

Divi Fundamentals

Creating a Divi Page
Default vs Divi Builder
Sections, rows, columns
Exploring Modules
Using the Visual Builder
Divi settings
Divi cache
Header design
Custom logo/favicon
Typography and colours
Social media
Custom settings for mobile
Footer design

Looking Good

The power of images
Fine-tuning page design
Fine-tuning mobile experience

Boost your functionality

Adding maps, Video and Sliders
Google Analytics

Divi Library

Creating reusable design elements
Using site wide Sections, rows, columns and Modules
Migrating whole Divi pages and layouts

Advanced design

Introduction to CSS

Adaptive learning

Glenn’s approach to learning to keep pace with the participants so you will not get left behind.

Hosting and domain supplied

Glenn will provide a temporary domain (website address) and hosting (website home) for you to work on to build your website. Your website can then be moved to your own hosting. Alternatively, you can work on your own domain and host and Glenn will help you set this up before the training so it is ready to go.

Resources to prepare

Glenn will provide a number of resources and readings to allow us to get right into the juicy stuff right away.

Prerequisites

Some previous WordPress experience is necessary. We will not be covering WordPress basics and I recommend you complete the WordPress Accelerator course, which will take you from novice to awesome at WordPress fundamentals in two days.

You will be expected to be reasonably fluent in using your laptop for general tasks including installing software and connecting your WIFI.

Book Now

The training was in depth, responsive to the groups interests and needs and conducted in a way that allowed for networking & skill sharing.

Layla Hackman

Im lucky enough to be trained by Glenn in WordPress and online strategy. His training is well structured, practical and caters to a diverse audience, always responsive to their needs and level of experience. I highly recommend his training programs.

Maria Simonelli

More Details

Money Back Guarantee

If you have registered early and your circumstances change beyond your control, I will refund your money in full. If you are not satisfied with the training, I will refund your money in full. I am yet to have an unhappy student.

Social Enterprise

Glenn's business has been running as a Social Enterprise for over 17 years. Most profits go to funding Glenn's community work. We will also be gifting a number of training scholarships for Activists.

Location

Ross House - Jenny Florence Room
247-251 Flinders Lane,
Melbourne VIC 3000,
Australia

Morning and Afternoon Tea/Coffee

Coffee and refreshments will be provided and included in the cost.

Lunch

Lunch will not be provided.

Contact the organiser

On Glenn's contact page

Times

We will start at 9:30 sharp and work until 4:30. We will have some breaks along the way including lunch. If you require setup time, or would like to check your email or Facebook before starting we will be there from 9:00.

Requirements

All you need is your laptop. (Ipads and tablets have limited capability. Please discuss this if you plan to use one.)

Power and WIFI

We have that covered.

Fine Print

We will not train people or organisations that make their money by doing bad things.